Owned by Zoopla, PrimeLocation is a UK property portal that has been operational since 2001.
Over the past two decades, a number of online property portals have become operational in the UK. One of the early ones was PrimeLocation, which was founded in 2001 and is now owned by Zoopla.
This is a property portal that offers a wide range of services including access to residential properties for sale or rent, commercial properties, and international properties.
The portal is used by many estate agents and lettings agents in order to advertise properties. Those who are selling or renting out a property can search for suitable estate or lettings agents directly via the website. You can also access a variety of resources on this portal such as property new and property guides.
What They Offer
As a comprehensive property portal, PrimeLocation offers access to a wide variety of services. Some of the key ones are:
- Residential properties for sale or rent
- Commercial properties for sale or rent
- International properties
- Access to property value data
- Industry news
- Registration service for buyers/renters
The aim of the portal is to provide effective property advertising for estate and letting agents while also providing buyers and renters with a simple means of finding a suitable property. There is also a section where users can view new homes and property developers.
How It Works
Like other property portals, PrimeLocation offers a simple and straightforward site that is very easy to navigate. People who are looking to rent a property or buy a new home can enter the area or postcode they want to search in.
They can then further filter their search by adding information such as the maximum price, type of property, minimum bedrooms, and other details. This then makes searching for a property much simpler and faster, enabling users to view only properties that match their needs.
The property details on the site are actually submitted by estate and letting agents, which means the description and photos can be hit and miss.
Some properties are very detailed and have plenty of photos while others may have very little information. However, when a suitable property is found, users can contact the relevant estate or letting agent via the information provided on the site. Queries can be submitted online, and viewings can also be arranged via the property portal.
How Do They Use PropTech?
PrimeLocation is heavily reliant on PropTech, as its whole service is based online. The portal needs to use online technology to advertise properties across the nation as well as to provide access to available properties for people who want to buy or rent. PropTech is, therefore, essential to the efficient operation of the portal.
PrimeLocation does not appear to have as many online reviews as some of the other property portals. However, from the limited reviews that have been submitted, it has received a 3/5 rating. This is quite surprising given that the site receives more than five million visitors each month.