Launched in 2016 by ex-estate agent and PropTech doyen Jack Holman, Agent Extra provides a prospecting and lead generation service to estate agents across the UK.
Holman works closely with fellow director Danny Randhawa, an expert in property development and digital marketing, to apply lead generation strategies to both independent and franchised estate agencies.
Agent Extra aims to boost the performance and revenue of estate and letting agents by actively seeking out landlords and vendors who are looking to put their properties on the market. This is achieved via a combination of social media lead generation and client services (outbound prospecting).
The company also partners with an established publishing company to provide clients with premium content, essential when building a business and attracting custom.
What They Offer:
Agent Extra already boasts a multitude of clients, including Yopa and Belvoir, providing support and opportunities to estate and letting agents. The company helps businesses to develop and achieve growth in a challenging and competitive market.
There’s no doubt that the company is led by a strong duo who have plenty of skill and knowledge of the industry. In a nutshell, Agent Extra:
- Works with franchised and independent estate agents
- Provides client services in the form of outbound prospecting
- Generates on average 10-20 new market appraisals each month
- Uses a targeted social media campaign to generate new enquiries
- Helps businesses to convert enquiries to market appraisals
- Typically provides 72 enquiries, 11 valuations and 6 instructions per month
Taking all of this into account, it seems that Agent Extra is working hard to help estate and lettings agents improve their efficiency and performance. We also like the fact that the company provides access to premium content via a renowned publisher. An added bonus!
How It Works
Agent Extra boasts a skilled team of dedicated client services consultants who reach out to renowned brands, new independents and seeded start-ups. The team are well-versed in seeking out a target market, prospecting to them, generating valuable contacts and then following up.
As mentioned, Agent Extra use an effective mix of social media and outbound prospecting to attract interest and boost revenue.
The client services team make around 500 phone calls every month – contacting homeowners on the behalf of estate and letting agents to assess their moving plans. From this, agencies can expect to gain around 15 market appraisals and 6 new instructions.
The company also appreciates the benefits of formulating a highly targeted social media campaign. The team at Agent Extra use this strategy to reinforce brand image and provide succinct information designed to appeal to current and prospective clients.
A campaign costs on average around £5 per day and adverts are seen by an audience of approximately 11,000 (generating around 72 new enquiries).
How Do They Use PropTech?
Property technology provides streamlined efficiency, allowing you to target prospective customers quickly and make valuable connections. With an eye on improving estate and letting agency performance, Agent Extra utilises property technology in the form of digital media to increases efficiency and secure new business.
Agent Extra Reviews
Customers of Agent Extra are quick to point out the virtues of the company, describing the team as honest & trustworthy. Communication appears to be swift and comprehensive, which is key in a fast-moving market.